Task/Challenge: As with every iterative design process, testing should be completed once work is published to a production environment. I authored a test evaluating various user tasks on mobile and published an A/B test to validate a recommended solution.
Toolbelt: User Testing, Competitive Research, A/B Testing
“Ok, I don’t want to sign in. I don’t know if I really want to create an account. Is there no...oh”
I set up an experiment in Monetate which hid the title bars and the "Create Account" button which were deemed to be noisy, as well as used jQuery to optimize the arrangment of content to better guide the user's eye down the desired path.
The experiment ran for 2 weeks and achieved significance in all 4 metrics above. It was promoted to full-time and the changes have been added to the product backlog to become permanant changes.