John M. Sanchez

User Experience Designer and Researcher


"There is only one boss. The customer."

Sam Walton


I’m a user experience professional with a technical background, marketing skillset, and business mindset--a unique blend of architect, programmer, marketer, and consultant. I’m obsessed with understanding customer motivations, and developing digital experiences that delight and captivate. I believe even the smallest detail can make a huge difference, and that everything can and should be tested.

I process information very quickly and thrive in fast-paced environments. I’m always dreaming up a new idea, and always looking for a challenge.

When I’m out from behind the desk, you can find me in the kitchen cooking something imaginative, or outdoors with my four-legged best friend.

"John is devoted to delivering results. He handled a number of major initiatives and still delivered above and beyond. He is focused on results but also with having fun in mind as well."
"John went above and beyond his role by providing continuous front end development support to IT. He modified CSS on many occasions for developers who are less skilled in web design/development.
"John was repeatedly referred to as the "PDP Architect" purely as a result of his detailed analysis. The actual architect would refer to John as the "architect." While a bit concerning that he was being referenced as this, it also brought great comfort because of his attention to detail on not only the technical requirements but the usability."


"If a user is having a problem, it's our problem"

Steve Jobs


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